Opteroo connects your commerce media across every network, analyses performance at every SKU, and hands you a short list of changes worth making, then makes them.
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Brands we work with
Retailers we optimise across
From the daily changes that keep campaigns sharp to the big trading moments that define your quarter, Opteroo handles the work and keeps you in control.
Opteroo reviews your campaigns across every network and turns the analysis into a short, ranked list of actions. You open one inbox, see what's recommended and why, and approve. No dashboard-hopping, no spreadsheets.
Demand Moments let you schedule bid and budget changes around the events that matter: Black Friday, Prime Day, or a promotion running in a specific retailer. Set it once and Opteroo ramps your activity into the moment and eases it back out.
It's how your retail media amplifies the trading program you've already planned, instead of reacting to it a week late.
Build flexible automation rules that reflect how you actually trade: protect margin on hero SKUs, chase share on launches, cap spend where it isn't returning. Opteroo's AI reads performance as it moves and applies your rules across every network, so growth and return on ad spend keep compounding without you watching the clock.
You set the guardrails. The engine does the reacting.
Rules are suggestions until you switch them to auto. Nothing changes without your say-so.
Opteroo will plug straight into the AI tools you already use: ChatGPT, Claude, and any other LLM. Connect once, then optimise campaigns in plain language: ask what changed this week, why a SKU is slipping, or to shift budget ahead of a promo, and Opteroo does the work behind the answer.
The same engine that powers the Action Inbox, now available wherever you think out loud.
No migration project, no six-week onboarding. Connect your networks and Opteroo starts working.
Link the retail media networks you already run on. Opteroo pulls your campaigns and performance into one place, usually live within 48 hours.
The engine reviews every SKU and campaign and works out where the real gains are. You get a short, ranked list: the handful of changes worth your attention this week.
Say yes to what makes sense, or let your rules handle it automatically. Opteroo applies the changes across every network while your campaigns are still running.
"Ad spend returned a 30% increase alongside a 10% rise in weekly sales. Efficiency gains reached 3 hours saved per week through automated optimisation tools."
We built Opteroo because we've sat where you're sitting. Between us we have more than 20 years running advertising and retail media strategy on the brand side. Same networks, same budgets, same Monday-morning question of what actually moved. Most tools hand you a dashboard and then disappear. We don't.
Real onboarding with a person, not a setup wizard. We connect your networks, audit your current activity, and get you to your first useful decisions in days, not weeks.
Regular optimisation reviews where we look at your numbers together, agree what matters next, and act on it. Opteroo isn't set-and-forget. It's a partnership that keeps working long after go-live.
As your brand scales across more networks and bigger budgets, we scale the strategy with you. Your priorities become ours.
A retail media agency charges a meaningful share of your spend to do this work. Opteroo gives you that same expertise, backed by tooling that makes it faster. If you already work with an agency, we augment them, taking on the day-to-day optimisation so they can focus on the big creative plays. If you don't, think of Opteroo as your specialist team: senior retail-media people working on your account and making your brand look good, without building that team in-house.
Our job is simple. Save you time, grow your sales, and optimise the few things that matter. When your brand wins, so do we.
Two brand plans, both backed by hands-on Australian retail-media experts. All prices in AUD. Annual plans save 12%. Free trial on every plan.
Not sure which plan fits your network mix? Book a demo and we'll map it with you. · Pricing & billing